Associate Director of Product Marketing

You want more out of a career. A place to share your ideas freely – even if theyre daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love – driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together – lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, youll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. Were not just in the business of technology; were in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, lets delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Researchs prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

What Youll Be Doing:

As the Associate Director of Brand Management for Simple Mobile, you will lead a team to define winning growth strategies for Simple Mobile to ensure the brand continues being the leader among the agent retailer channel. You will be diving deep into business performance, consumer insights, and the competitive landscape to design and launch new value propositions, products, and promotions. You and your team will be at the forefront of the brand – driving excitement, passion, change, and growth.

• Owning the Simple Mobile brand growth strategy and roadmap that outlines new value propositions, products and promotions.

• Aligning Verizon Value Organization (VVO) leadership to brand strategies designed for growth of the Simple Mobile business while also driving customer retention and churn improvements for the brand.

• Responsible for the identification of growth target segments for Simple Mobile, using conceptual thinking to understand and unearth relevant pain points and insights that will lead to stronger value propositions.

• Continuously working closely with the research and insights team to stay close to consumer insights, industry trends, and competitive threats.

• Developing a strong partnership among all VVO functions (Finance, Marketing, Distribution, Legal, Operations, Base, etc.) and continuously communicates brand strategy, objectives, targets, and initiatives to drive cohesive cross-functional plans that result in brand growth.

• Providing strategic brand counsel to guide decision-making within cross-functional strategies that impact that brand.

• Closely monitoring business performance and proactively initiates necessary teams to optimize programs or develops new ones to meet necessary targets.

• Identifying key growth initiatives (Big Rocks) for the year and continuously optimizes to ensure initiatives are current to target segment needs and business priorities.

• Leading the Simple Mobile Brand team in the definition of business assumptions and business rules for all proposed growth initiatives, inclusive of leadership alignment and approval.

• Developing high quality briefs to all necessary stakeholders and is directly responsible for the overall execution and performance of key initiatives.

• Working with Integrated Marketing to secure necessary marketing support for key initiatives, and closely partner to ensure visibility of marketing plans.

• Directly responsible for ensuring end to end launch of key initiatives are sound and in strategic alignment to overall key objectives.

• Cultivating a positive, winning mindset for the brand within the team and partners.

• Sharing a contagious passion and excitement for the brand and business that motivates partners to engage

• Dedicated to nurturing and developing their respective team

Youll Need to Have:

• Bachelors degree or four or more years of work experience.

• Six or more years of relevant work experience.

Even Better If You Have One or More of the Following:

• MBA.

• Exceptional communication and interpersonal skills.

• Proficiency in Google Suite and MS Office.

• Understanding of Verizon processes and systems.

• Understanding of the indirect channel.

• Experience in telecommunications or CPG.

• Strong project management skills, efficient multitasking is vital to success.

• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.

• Impeccable managerial skills and excellent communication skills and executive presence.

• Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.