Social Media Analyst

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GENERAL FUNCTION:

The Social Media Analyst will focus on translating operating data into recommended actions to drive optimizations for organic and paid social campaigns . The Social Media Analyst will work with a variety of stakeholders to provide data and insights that drive and inform business decisions for improving social performance and driving customer and prospect traffic, awareness of Fifth Third Bank, and ROI.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Banks risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Lead the implementation of social analytics measurement across multiple platforms.

• Serve as a thought leader for social campaign measurement and user experience.

• Provide analytics and insights that inform decision making across all social channels.

• Help business stakeholders understand and use metrics/insights to improve user experience and engagement across the shopper journey.

• Translate business / campaign requirements from line of business perspective into an analytics solution design.

• Assist Marketing in establishing testing procedures and benchmarks.

• Gather and analyze data to measure user behavior and marketing campaign performance across all Fifth Third social properties.

• Monitor Web analytics and identify patterns and insights based on data.

• Be able to join multiple data points to accurately identify the causes for the latest trends and come up with recommendation to create a better user experience.

• Build automated reports and dashboards , and ensure accurate tracking and reporting.

• Publish key performance metrics in a consistent manner with a focus on accuracy.

SUPERVISORY RESPONSIBILITIES: None.

MINIMUM KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Bachelors degree in business, math, marketing, information technology or related field.

• Typically requires minimum of 3-5 year’s work experience in a similar role.

• Experience with all steps in the analytic process including problem definition, hypothesis development, program design, results analysis, summarizing and presenting analytics in an executive-ready format.

• Excellent analytical, written and oral communication skills.

• Experience presenting reports and insights to internal stakeholders.

• Ability to translate analytics to reports.

• Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator.

• Proficient with MS-Windows and other related PC applications.

Social Media Analyst

LOCATION — Cincinnati, Ohio 45202

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.