Senior Manager, Marketing Planning and Strategy – LocalFinds

Position Summary…

What youll do…

About Walmart Local Marketplace:

Walmart LocalFinds is a newly formed business team within Walmart Marketplace chartered with building and scaling new ways for customers to conveniently shop the local business and products they love within the Walmart app and Walmart.com.

The community-centric local shopping platform assists customers to discover and shop the best local retailers in their neighborhood.

Description :

This role is an exciting opportunity to own the launch and growth of the new LocalFinds Product within Walmart. This leader will build brand marketing strategies driven by customer insights and rooted in business needs to ultimately expand the Product to more markets, driving awareness, consideration and traffic in alignment with GTM plans and GMV goals.

Well-versed in the full marketing funnel? Familiar with all the marketing channels to tap into? Excited to be strategic point on brand and design?

This is a high-impact role that will work within the business-side marketing team in partnership with internal Walmart marketing, internal creative and external agencies/partners to activate market launch campaigns and bring LocalFinds to life.

Market Research, Customer & Competitor Insights: Perform regular analysis of market and customer segments, sharing marketing, product and growth opportunities for market launches, short-term and long-term strategic planning.

Brand Marketing Strategy: Own the value prop and vision, generating creative briefs that translate business needs to marketing strategies that will successfully drive results. Take a 360 approach across media, partnerships, site, operations, editorial and more.

Creative Production: Lead the design direction and development of creative in partnership with internal and external teams. Act as ambassador, interfacing regularly with design partners to develop creative and oversee photoshoots and video shoots, as needed. Act as internal brand steward to own continuity of brand position and ensure consistency from development to customer-facing assets.

Team Leadership: Build a high-performing team to successfully launch in multiple markets as outlined in GTM plans. Manage relationships and communicate project information to all stakeholders at a level appropriate to their needs and proactively keep team members on deadlines in an effective but collaborative way.

Reporting: Standup methodology and reporting to quantify brand growth and creative success, such as awareness lift studies, market penetration, NPS reporting, social listening, etc. Present to senior leadership, influencing business and creative decisions and direction.

Youll sweep us off our feet if:

You have the ability to multi-task and simultaneously complete multiple projects.

You are highly organized and self-disciplined with a strong ability to prioritize tasks and resources.

You are an exceptional communicator with strong presentation, interpersonal and problem-solving skills.

You are detail oriented and efficient, a self-starter thats highly productive and takes a collaborative approach to work.

You are highly adaptable, with a capacity to think and react in a high-energy, fast-paced environment.

You are comfortable working with cross-functional and external partners who are distributed across offices and geographies

Minimum qualifications:

8 years marketing experience, emphasis on regional/DMA level

5 years leading brand strategy

3 years overseeing creative production

Preferred qualifications:

Local commerce platform experience (i.e. marketplaces, community-based shopping)

Experience operating in a complex, matrixed organization

Experience launching a new brand from scratch

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better. Yes, we are the Fortune #1 company. But youll quickly find were a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the worlds most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and youll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, youll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices .

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart .

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Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00

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San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00

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Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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– Stock

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Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelors degree in Business, Marketing, Communications, or related field and 3 years experience in marketing or related field OR 7 years

experience in marketing or related field.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location…

221 River St, Hoboken, NJ 07030, United States of America

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.