MARKETING SPECIALIST NF4

Summary Marine Corps Community Services (MCCS) is looking for the best and brightest to join our Team! MCCS is a comprehensive program that supports and enhances the quality of life for Marines, their families, and others in the Marine Corps Community. We offer a team oriented environment comprised of military personnel, civilian employees, contractors and volunteers who keep the organization functioning smoothly and effectively. Responsibilities The Marine and Family (MF) Program Division is a comprehensive set of services that support and enhance the operational readiness, war fighting capabilities, and life quality of Marines and their families. We support their holistic fitness and readiness with programming that includes employment, education, and transition assistance; fitness and recreation; deployment and family support; childcare and youth activities; and prevention and recovery services. This position manages Marine & Family Programs Division communications programs through new and traditional media. Contributes to ongoing integrated development and execution of the division¿s overall strategic plan. Serves as a subject matter expert on social media content to present on findings and established trends. Coordinates efforts with all commands for proactive corporate messaging in conjunction with broader marketing activities. Researches, writes, and edits content, while ensuring mission, vision and values are conveyed with consistency and polish. May prepare correspondence, briefs, media alerts, action documents, routing sheets, point papers, and slide presentations for use by management officials. Responsible for developing the MF digital strategy, managing the day-to-day operations, and building brand loyalty and engagement through our organic social channels. Collaborates with internal stakeholders to create a dynamic social content calendar, across all platforms, for continued engagement within our active online communities. Partners with headquarters subject matter experts and field representatives at the installation-level to guide and support their communication efforts and ensures that online and offline messaging is consistent and accurate with the Marine & Family Programs Division image. Prepares supporting documentation for presentations and proposals. Ultimately is responsible for planning, creating and distributing various forms of digital media such as online videos, blog posts, news articles, images and more. Manages social media relationships associated with established profiles for Facebook, Twitter, YouTube, Instagram, and LinkedIn. Creates and maintains visible profiles on multiple social media platforms. Proactively engages with users daily via online communities. Constantly improves the social media strategy by leveraging innovative technologies and business practices. Develops and maximizes traffic to website through search engine optimization, search engine marketing, and other online advertising and social networking opportunities. Evaluates web audiences, works to understand their specific needs, determines the best time of day, and any new channels for communication. Responsible for increasing brand visibility. Develops innovative solutions for content presentation. Measures the effectiveness of communication campaigns using Google Analytics tools. Monitors website(s) on an ongoing basis to ensure content is of a uniformly high quality by identifying sections that need a greater depth of material, ensuring content is accurate and up to date; and developing and enforcing content creation, maintenance, and archiving policies. Tracks new content development needs as required by customer interest, program focus and product development. Develops best practices, rules of engagement, and innovative initiatives that adhere to established policy and procedure by the United States Marine Corps. Conducts procedural inspections and reviews for compliance with policies and regulations. Conducts and organizes portions of analytical studies and economic analyses to ensure functional needs are met for programs and services. Makes recommendations on corrective actions and conducts follow up inspections. Utilizing web metrics, reports to management on the effectiveness of social site placement and information derived from conversations on the web. Provide, create and monitor detailed analysis documents to trend social media performance and results. Continually monitors the social media landscape and related trends through seminars, research and blogging. Plans, develops, and conducts analysis for current and projected programs to achieve goals and objectives. This is a white-collar position where occasional lifting up to 20 lbs may be required. Requirements Conditions of Employment See Duties and Qualifications EVALUATIONS: Qualifications Bachelors degree in Marketing, Business or a related field appropriate to the work of position AND three years of experience directly related to managing website content, marketing strategy and social media content; OR an appropriate combination of education and experience that demonstrates possession of knowledge and skill equivalent to that gained in the above, OR appropriate experience that demonstrates that the applicant has acquired the knowledge, skills, and abilities equivalent to that gained in the above. Experience in the use of a variety of informational marketing and media methods such as graphic arts, design, illustration, photography, videography, computers and broadcast is highly preferred. Demonstrated knowledge of and skill to analyze and evaluate efficiency and effectiveness of social media practices and functional program operations to meet goals and objectives. Exceptional communication and presentation skills. Demonstrated ability to resolve complex issues, leading to thoughtful recommendations and action plans. Solid understanding of the effects of social media at the business, technical and implementation level. Excellent writing, editing and communication skills. Must possess solid organizational and detail-orientated expertise and the ability to handle numerous projects at one time. Must be skilled in using a variety of communication and informational media methods and techniques to stimulate interest of a variety of publics, which have different levels of understanding. Must be able to identify the characteristics of target audiences and determine the most effective, sources, methods, and techniques to use in reaching patrons. Ability to analyze the results of information gathering techniques, surveys, inquiries, etc. to improve upon existing systems. Must be familiar with dominant social networking outlets. Knowledge of Google Analytics desired. Familiarity using Sprinklr a plus. Telework: Eligible for incremental telework as determined by MF policy. Education Additional Information GENERAL INFORMATION: Applicants are assured of equal consideration regardless of race, age, color, religion, national origin, gender, GINA, political affiliation, membership or non-membership in an employee organization, marital status, physical handicap which has no bearing on the ability to perform the duties of the position. This agency provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please notify the agency. The decision on granting reasonable accommodation will be on a case-by-case basis. It is Department of Navy (DON) policy to provide a workplace free of discrimination and retaliation. The DON No Fear Act policy link is provided for your review: https://www.donhr.navy.mil/NoFearAct.asp. As part of the employment process, Human Resources Division may obtain a Criminal Record Check and/or an Investigative Consumer Report. Employment is contingent upon the successful completion of a National Agency Check and Inquiries (NACI). For all positions requiring access to firearms or ammunition, the Federal Government is prohibited from employing individuals in these positions who have ever been convicted of a misdemeanor crime of domestic violence, or a felony crime of domestic violence adjudged on or after 27 November 2002. Selectees for such positions must submit a completed DD Form 2760, Qualification to Possess Firearms or Ammunition, before a final job offer can be made. Direct Deposit of total NET pay is mandatory as a condition of employment for all appointments to positions within MCCS. Required Documents: Education/certification certificate(s), if applicable. If prior military, DD214 Member Copy This activity is a Drug-free workplace. The use of illegal drugs by NAF employees, whether on or off duty, cannot and will not be tolerated. Federal employees have a right to a safe and secure workplace, and Marines, sailors, and their family members have a right to a reliable and productive Federal workforce. Involuntarily separated members of the armed forces and eligible family members applying through the Transition Assistance Program must submit a written request/statement (may be obtained from the MCCS Human Resources Office) and present ID card with “TA” stamped in red on front of card. INDIVIDUALS SELECTED FROM THIS ANNOUNCEMENT MAY BE CHANGED TO PART-TIME OR FULL-TIME AT MANAGEMENTS DISCRETION WITHOUT FURTHER COMPETITION. ALL ONLINE APPLICATIONS MUST BE RECEIVED BY 1159PM EASTERN TIME (ET) ON THE CLOSING DATE LISTED IN THE JOB POSTING.