Associate Media Buyer

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

The Associate Media Buyer is responsible for the buying and campaign management of Digital Media, specifically Display, Native & Online Video channels, using Demand Side Platforms and vendor-direct media partners in domestic markets for Universal Orlando Resort and Universal Studios Hollywood theme parks. Collaborates and supports Media Buyers and Managers on reporting, communication, analysis of media and other assigned responsibilities relating to media.

MAJOR RESPONSIBILITIES:

Understand the overall business strategy and the role of media within the business. Applies business knowledge to the execution of assigned campaigns. Supports buyers and managers in the execution of media campaigns within assigned channel. Media campaign execution includes: vendor selection, budget management, insertion order issuance and confirmation, campaign set-up and management within Display, Native, and Online video media platforms and partners. Daily campaign quality assurance and budget management. Coordination of securing creative assets for campaigns.

Completes weekly campaign activity reports/analysis, reconciles, and manages media budgets on a daily/weekly/monthly basis

Develop and maintain vendor database, digital media grids, optimization timelines and creative asset trackers to ensure campaigns are running efficiently. Troubleshoots any discrepancies and provides recommendations for resolution.

Coordinates vendor/partner relationships including taking meetings with existing and potential partners and analyzing their fit to with business strategy.

Collaborate with Buyers and Manager to develop quarterly and annual plans for review by internal business stakeholders. Plans include media spend, media partners, media strategies and tactics.

Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.

Perform other duties as assigned.

EDUCATION:

Bachelor’s degree required in Marketing or related field.

EXPERIENCE:

1 years of media planning and buying position.

Similar experience or equivalent combination of education and experience.

Knowledge of general computer programs and media buying software programs.

ADDITIONAL INFORMATION:

Baseline strategic planning skills with the ability to identify, prioritize and articulate paid media initiatives.

Experience with 3rd party tracking, serving and attribution technologies such as Google Campaign Manager, GoogleDisplay & Video 360, Yahoo Media DSP or similar platforms is a plus.

Basic knowledge of in-platform programmatic buying, media targeting strategies, campaign management and optimization techniques.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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