Marketing Specialist – Compatibility

Description

DESCRIPTION

Driven by a commitment to research, quality, and service, PDI provides innovative products, educational resources, training, and support to prevent infection transmission and promote health and wellness. Encompassing three areas, our Healthcare, Sani Professional and Contract manufacturing divisions, we develop, manufacture, and distribute leading edge products for North America and the world. We have several locations across the US and are looking for new Associates to join our team!

POSITION PURPOSE

This role is critical in developing and executing marketing strategies that highlight the compatibility of our healthcare disinfectant solutions with various surfaces and equipment used in healthcare facilities. As a Marketing Specialist, you will use your understanding of healthcare environments and compatibility considerations to create and implement marketing campaigns that emphasize the safety and effectiveness of our products on a wide range of materials.

Working closely with product development teams, sales personnel, and healthcare professionals, you will develop and distribute compelling marketing materials and digital content that clearly communicate the importance of surface compatibility. Your efforts will help ensure that healthcare providers feel confident using our disinfectant wipes, understanding how they protect surfaces and equipment while preventing infection. This role is essential to increasing brand awareness and driving market growth by promoting the unique compatibility features of our products.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

The Marketing Associate will also be responsible to partner with the Channel, Marketing and National Accounts teams to develop, establish and implement the compatibility program.

Other key areas include:

Develop and implement compatibility strategy, marketing campaigns and tactical plans as well as provide day-to-day sales rep support.

Create the appropriate training materials that build sales skills and work together with R&D, Field Trainers and the Clinical Team to launch training programs for services and products.

Create/continue to update searchable database for product compatibility by reviewing device and material instructions for use.

Establish and foster relationships with OEMs and device manufacturers to drive testing and support of use of PDI products on their materials and devices.

Establish successful plan to support strategic compatibility goals in collaboration with Clinical Affairs and Field Sales and execute on well-defined and well-measured activities to achieve success.

Healthcare Industry Knowledge:

Gain and apply a thorough understanding of healthcare operations, challenges, and priorities to inform marketing strategies.

Utilize basic knowledge of infection prevention principles to highlight how our products and services meet healthcare needs.

Marketing Expertise:

Develop and implement marketing strategies across digital, content, and traditional advertising channels.

Plan, execute, and manage marketing campaigns, analyzing outcomes to guide future strategies.

Conduct market research to gather insights, understand customer needs, and monitor competitors.

Technical Skills:

Conduct research and testing to evaluate the compatibility of disinfectant wipes with different medical devices, equipment, and surface materials commonly found in healthcare settings.

Collaborate with the product development team to ensure that disinfectant formulations are compatible with a wide range of healthcare surfaces without causing damage.

Develop guidelines and recommendations for healthcare providers on how to use disinfectant wipes safely and effectively on different materials.

Digital Marketing Skills:

Manage social media platforms to enhance brand promotion and engage with the audience.

Create informative and compelling content tailored to healthcare professionals.

Apply SEO and SEM techniques to improve online visibility and engagement.

Communication Skills:

Craft clear and effective marketing materials and communications.

Collaborate effectively with various stakeholders, ensuring alignment and engagement.

Analytical Abilities:

Analyze marketing data and performance metrics to evaluate campaign effectiveness.

Identify challenges and strategize effective solutions in a dynamic environment.

Organizational and Planning Skills:

Oversee multiple projects, ensuring timely completion within budget constraints.

Coordinate and execute significant events, such as trade shows and product launches.

Regulatory Knowledge:

Ensure all marketing activities comply with regulatory standards and ethical practices in the healthcare industry.

PERFORMANCE MEASUREMENTS

Percent to Annual Budget for key brands

Growth over Prior Year Sales

Develop and maintain strong web presence for compatibility

Develop long term relationships with targeted OEMs, such that they are motivated to text PDI products on their equipment

Manage expense budget for compatibility initiatives

EDUCATION / CERTIFICATION:

Bachelor’s degree in marketing, business, material science related field or equivalent experience

REQUIRED KNOWLEDGE:

Proficiency in Word, Excel, Outlook, and PowerPoint and familiarity with Salesforce.com.

EXPERIENCE REQUIRED:

1-2 years’ experience in marketing, preferably in the healthcare industry, with a proven track record of managing successful marketing campaigns.

Science or engineering background a plus.

Excellent communication and interpersonal skills, with the ability to articulate ideas and collaborate effectively with cross-functional teams.

Creative skills for contributing new and innovative ideas to marketing campaigns.

Ability to manage and prioritize multiple projects simultaneously in a fast-paced environment.

SKILLS/ABILITIES:

Strong prioritization skills to manage multiple activities across the team daily.

Prior experience with product marketing essential – knowledge and experience with upstream and downstream marketing critical.

Exceptionally strong communication skills are a requirement including the ability to collaborate with health care professionals as well as the sales force and R&D teams on future product enhancements.

Project management and team-building skills.

Strong sense of urgency and attention to detail.

Comfortable working in a fast-paced, rapidly changing environment.

Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives.

Excellent organizational, planning, communication and follow-up skills.

Excellent presentation skills for large and small groups.

Ability to provide quantitative and qualitative inputs for the development of business cases and other financial assessments (ROI).

WORKING CONDITIONS

No hazardous or significantly unpleasant conditions.

SALARY RANGE:

$60,000 – $75,000 annually

BENEFITS

PDI is pleased to offer comprehensive and affordable benefits for our associates, which includes:

Medical, behavioral & prescription drug coverage

Health Savings Account (HSA)

Dental

Vision

401(k) savings plan with company match and profit sharing

Basic and supplemental Life and AD&D insurance

Flexible Spending Accounts (FSAs)

Short & long-term disability

Employee Assistance Program (EAP)

Health Advocacy Program

PDI also offers many voluntary benefits such as: Legal services, critical illness, hospital indemnity, accident coverage, ID theft and fraud protection, pet insurance and employee discounts.

At PDI, we are also committed to helping our associates maintain a healthy and sustainable work/life balance and are proud to provide associates with paid time off programs including: sick & safe leave, vacation, company & floating holidays, paid parental leave, and depending on the position we also offer summer hours and flex place/flex time options.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)