AVP, Consumer Bank Customer Analytics

Job Description:

Role Summary/Purpose:

This AVP, Consumer Bank Customer Analytics role will be responsible for delivering insights and thought leadership to the broader Consumer Bank team through analytics that support the achievement of Consumer Bank growth goals, growth and retention of customer relationships, and ad-hoc analyses to understand product enhancements and opportunities to improve the customer experience. This role partners closely with the Marketing, Operations and Digital Analytics teams and also coordinates with the broader analytics team to leverage multiple data sources and types to provide cohesive analytics that inform and direct strategy.

Our Way of Working

Were proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

Own end to end analytics of lifecycle marketing campaigns and provide insights that help understand how to deepen the customer relationship, drive deposit growth and enhance the customer experience

Become a proficient user of the Curinos Amplero Marketing tool to drive Lifecycle Marketing and analytics of marketing campaigns. Partner closely with the internal Deposits Data Warehouse and external Curinos teams as an SME of data shared and logic needed to create target customer segments and actions and provide data support to the Curinos team

Understand the Consumer Bank customer and provide insights to the Lifecycle Marketing team that help create targeted marketing campaigns that drive customer retention and balance growth

Own all dashboard, reporting and insights generation of the customer digital application journey. Identify opportunities to create new tools that eliminate manual processes and support data driven decision-making and drive business performance

Partner with Technology and Operations to conduct extensive analysis to understand and identify product and servicing issues that impact the customer experience

Conduct extensive analysis to understand and identify addressable opportunities to improve customer experience and enhance products with the Product and Strategic Initiatives teams

Perform ad-hoc analysis as requested

Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

Bachelors degree OR in lieu of a degree, 8 years of experience in customer data analytics

A minimum of 5 years progressive work experience with customer data analytics to include:

4 years actively using and optimizing SAS or SQL to pull and summarize large datasets and perform ad-hoc analyses

Experience transforming raw data into actionable insights, including designing and leading presentations to senior leadership

Desired Characteristics:

Experience using large quantities of data from various sources and performing advanced analytics to drive decision-making

Demonstrated ability to think beyond raw data and understand the underlying business context and sense potential business opportunities

Experience developing advanced data visualizations and presentations with Tableau

Highly motivated, self-directed and curious to learn new technologies

Excellent communication skills, both written and verbal, and ability to present to business users or management teams

Strong leadership, analytic and problem-solving skills and ability to manage multiple projects and priorities

Experience influencing and directing people within and outside of reporting structure

Grade/Level: 11

The salary range for this position is 110,000.00 – 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you dont meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, youll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, were building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, youll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Data Analytics