Digital Marketing Specialist – Engineering Administration – 1027092-6689

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information, please see:
https://illinoisjoblink.illinois.gov/jobs/12264823 Digital Marketing
Specialist – Engineering Administration

Office of Marketing & Communications

The Office of Marketing & Communications in The Grainger College of
Engineering seeks applicants for a Digital Marketing Specialist
position. This position assists and supports strategic digital marketing
activities-predominantly social media- that drive brand awareness,
enrollment, advancement and reputational goals for the college. In close
collaboration with the digital marketing team, this position will manage
college social media platforms and assist in creating an array of
digital marketing materials, content and campaigns that engage audiences
and new market growth around Grainger Engineerings legacy of
innovation and future vision through measurable tactics and teamwork.

Job Summary

Assists and supports strategic digital marketing
activities-predominantly social media- that drive brand awareness,
enrollment, advancement and reputational goals for the college. In close
collaboration with the digital marketing team, this position will manage
college social media platforms and assist in creating an array of
digital marketing materials, content and campaigns that engage audiences
and new market growth around Grainger Engineerings legacy of
innovation and future vision through measurable tactics and teamwork.

Duties & Responsibilities

Social Media Management:

– Coordinate with the digital marketing team in daily management and
monitoring of college social media platforms.
– Create multimedia social media content in line with marketing
strategies and programs that informs, engages and moves key
audiences to action.
– Assist the digital marketing team in creating, capturing and sharing
stories from Grainger Engineering faculty, students, staff and
alumni that define the Illinois experience from a personal
perspective.
– Assist the digital marketing team in gathering and using analytics
to measure impact of college social media activity.
– Coordinate student brand ambassador program to develop content that
highlights the Grainger Engineering student experience.
– Assist in researching and identifying social media trends to
strategically implement on college social media platforms.
– Work with college-wide colleagues to build more consistent social
media activity aligned with college messaging strategies and campus
social media policies.
– Monitor college social media channels for potential issues/risks to
reputation, community safety or other critical university missions
and report to leadership for appropriate mitigation.

Digital Marketing:

– Assist in developing, implementing and supporting digital marketing
strategies across owned and paid media.
– Assist with the creation and coordination of digital marketing
tactics including emails, ads, webpages, collateral, social and paid
media, etc. in support of reputation, recruitment, affinity and
advancement marketing goals.
– Assist in developing and sourcing content for digital platforms.
– Support the optimization of SEO across digital platforms.
– Assist with the coordination of paid marketing campaigns, tactics
and media buying.
– Assist in providing quality assurance (QA) on marketing materials
produced for the college.
– Assist in developing new, interesting and strategic ways to use
digital platforms.

Analytics & Reporting:

– Assist in coordinating marketing campaigns and activities to ensure
correlation of activity to impact through appropriate digital
tracking and regular reporting.

Other Duties:

– Work within the office project management software and system,
maintaining accountability for proje ts
– Assume additional duties related to marketing and communications to
further the mission of Grainger Engineering.
– Other duties as assigned.

Minimum Qualifications

– Bachelors degree in marketing, business administration,
communications, public relations, or a closely related field.
– One (1) year of professional work experience in marketing, public
relations, communications, brand management, or a related field.
– Experience with social media management and/or content creation.
– Experience with web analytics, social listening tools and/or social
scheduling platforms.

Preferred Qualifications

– Experience in marketing and/or communications for higher education.
– Experience using design software, such as Adobe Creative Suite,
Canva, Crello, etc.

Knowledge, Skills, and Abilities

Strong attention to detail.

Ability to write and create short form content.

Excellent oral, written, and interpersonal communication skills.

Customer service skills and an ability to work effectively in a team
environment.

Ability to take initiative and work independently on projects.

Ability to multi-task and manage multiple projects consecutively.

Excellent collaboration skills.

Knowledge of c