Lead Product Marketing

Job Description:

We are looking for you—a seasoned professional in Product Marketing for business devices who can lead and execute on the development, marketing, and strategy of the AT&T portfolio.

 

In this role, you will take devices from initial proposal to end of life and have responsibility for the product launch, positioning, value proposition, overall customer experience, and lifecycle management. You will lead cross-functional teams including Enterprise, Public Safety, Retail Operations, Messaging, Product Placement, Public Relations, Legal, Training, Product Certification and Marketing Communications to launch new devices and services. You will also provide future roadmap input based on anticipated customer needs, competitive landscape, and market and technology trends.

 

Key Responsibilities

Product planning: Define product to deliver the industry’s best portfolio of devices. Co-develop product strategy with OEM partners including technologies, features, services, price positioning, product positioning, launch timing, distribution channels, forecasting, and solution ecosystem including apps and accessories. Craft and implement user experience requirements with internal stakeholders and OEMs. Partner with Enterprise, Public Safety, Product Engineering, Supply Chain, and the OEM partner to ensure a high-quality customer experience is delivered.

 

Lifecycle management: Manage product from RFP award, to launch, to end of life. Track and report on quality metrics and sales performance including mix of portfolio, gross adds, upgrades, and returns. Evaluate and enhance promotional offers, distribution channels, pricing, and other element to achieve business goals. Partner with Supply Chain and OEM to manage challenging inventory planning with varying demand and lead times for enterprise and public safety customers.

 

Market analysis: Use customer feedback, market research, and social media monitoring to assess customer preferences and incorporate into roadmap decisions and other lifecycle activities. Perform regular competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share; recommend and implement changes required to be competitive.

 

Product marketing content: Develop, collaborate, and review product marketing content with internal marketing teams and OEM partners including merchandising, collateral, web, advertising, press releases, blog posts, internal communications and promotional materials.

 

OEM management: Collaborate with OEMs and other key suppliers to meet AT&T product and service requirements. Internally represent AT&T interests and help secure product program support.

Role is located in Atlanta, GA or Dallas, TX. No Relocation Assistance provided.

Minimum:

4-6 years of experience in product management in telecommunications, technology, or consumer electronics-related industries

Demonstrated ability to partner with internal cross functional teams in program/project management capacity

Self-starter with excellent written, verbal and oral presentation skills

Strong analytic and fact-based decision-making skills

Proficiency in PowerPoint, Excel, and Word

Proven ability to translate ideas and vision into product definition and requirements

Desired:

Experience with OEM or a technology start-up in a product management/product marketing capacity

Bachelors degree in Marketing, Business or Engineering; MBA

Working knowledge of smartphone and mobile broadband platforms including supported services and applications

Experience managing partners and vendors including marketing development funds, partner field sales/marketing representatives, and partner strategy

Experience regularly presenting in front of large audiences and executives

Product Management / Product Marketing certifications

Supervisory – No

Our Lead Product Marketing Managers earn between $128,400 – $215,800 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected.

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Ready to join the team? Apply today!

#LI-Onsite

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$128,400.00 – $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status