Product Marketing Manager, Healthcare

Change peoples lives and love what you do! Cochlear is the most
recognized brand in hearing health care.

Product Marketing Manager, Healthcare

Accepting Applications until October 21, 2024

Change peoples lives and love what you do! Cochlear is the most
recognized brand in hearing health care.

About the role

Cochlear is helping people hear, and be heard, all over the world. Come be
a part of our amazing mission! This is a fantastic opportunity to join the
Marketing team at the global leader in implantable hearing devices! Cochlear
is helping people hear, and be heard, all over the world. In this role,
you will be based in our Americas head office in Lone Tree, CO. This role is
hybrid, requiring you to be in the office 2 days per week minimum, with 3
days per week working from home.

This role is responsible for driving and expanding the service revenue,
through developing and executing integrated direct-to-recipient
and-direct-to-professional marketing activities. This role is also responsible
for laying the foundation for the upgrades clinic strategy including
understand the situation, thinking creatively to solution and implementing
strategies to drive efficiency and results in with our professional partners.
The successful candidate will be accountable for a portion of the revenue
associated with their direct sphere of influence. The responsibilities include
helping define the overall strategy, defining the required marketing efforts
and executing against the agreed roadmap either individually or with support
from others. The role entails executing through multiple channels including
digital and non-digital advertising, collateral and content development,
events, social media and inside and outside sales teams. This position
successfully partners with
groups across the organization such as marketing, recipient services,
IT, clinical, legal, field sales and operations teams, as well as
external clinic partners. This position reports to the Director Product
Marketing, Recipient Services.

Key Responsibilities

Gain in-depth understanding of revenue drivers. Identify trends, key
segments and define behavioral patterns.

Partner across the organization to support the development of unique and
valuable solutions to meet revenue targets.

Use insights, research and VOC to understand the recipient and clinician
experience, key barriers to upgrade, and develop programs and solutions to
address these needs and barriers.

Understand the clinic and clinician challenges related to upgrading,
develop strategies to help alleviate the pain points for clinicians, develop
and execute pilot programs in market, analyze the findings to inform future
practices.

Measure and analyze existing programs within direct sphere of influence to
identify opportunities for continued testing and optimization to increase
customer engagement and revenue. Present findings to extended marketing teams
and across the organization.

Work collaboratively with a range of stakeholders to create marketing
plans, gain alignment and execute the roadmap.

Monitor progress and escalate issues for timeline resolution.

Execute to plan and ensure timely delivery of initiative, including
metrics to effectively measure success.

Develop content, manage creative assets and production processes for
assigned deliverables.

Other duties as required that are integral to the recipient services team
mission

Key Requirements

To add value to Cochlear in this role youll be able to meet and demonstrate
the following knowledge, skills and abilities in your application and at
interview:

Required Skills

Bachelors Degree

5 Years of Experience, including a minimum of 3 years in product
marketing including full lifecycle management

Proven experience in the design and execution of revenue generating
marketing programs.

Strong skills in strategic and creative t inking and outstanding
communication ability.

Team oriented with positive energy, enthusiasm and commitment to
delivering quality work. Relationship builder, ability to impact and
influence.

Desired Skills