COMMUNITY OUTREACH SPECIALIST

JOB PURPOSE:

The Community Outreach Specialist will conduct sales and networking to drive Program of All-inclusive Care for the Elderly (PACE) growth through referral source network building; developing lead-optimization strategies, plan education; and helping develop community engagement events to proliferate increased awareness, advocacy, and strategic partnerships with referral sources. This position will be focused on outreach to, and build strategic relationships with, senior centers, senior housing, community-based organizations, community leaders, faith-based organizations, physician groups/IPAs (duals), social workers, and discharge planners surrounding our PACE centers and Alternative Care Sites (ACS). The Community Outreach Specialist will coordinate and attend events in the community, host events at our PACE centers/ACS, and join network groups to create engagement opportunities with referral sources, prospective enrollees, and their caregivers. This position will integrate with the Intake/Enrollment, Provider Relations, and Marketing Teams to ensure all referrals and enrollments are processed in a timely manner and that all activities/events are compliant with state, federal, and PACE regulatory requirements. The Community Outreach Specialist is expected to maintain ethical conduct and will be responsible for the quality and satisfaction of prospective participants, caregivers, and referral sources.

JOB RESPONSIBILITIES:

Increase brand awareness of CenterLight PACE by educating community leaders, providers, referral sources, prospective participants/caregivers, and other audiences on PACE program benefits, identifying differentiators from other healthcare options and isolating key value propositions in relation to audience group and specific needs.

Provide program education through lectures, presentations, events, meetings, or other necessary communications with community and business stakeholders to facilitate PACE referral generation.

Manage assigned strategic relationships, ensure continuous and effective communication with contacts, and respond to all inquiries, requests, and referrals timely.

Work with the Events and Marketing teams in identifying appropriate events, community partners, or other resources and opportunities to educate the community about CenterLight PACE and provide education/technical/administrative support for planning and execution.

Perform necessary administrative functions of the program to include, but are not limited to, developing informational trainings, and putting together handouts/packets with approved marketing materials.

Closely follow and track all generated referrals. Consistently measure and evaluate individual performance and effectiveness, leading to continuous improvement in outreach efforts to maximize referral opportunities.

Directly assist intake and provider relations as necessary, including introductory calls, general qualification screening, documentation collection, benefits education/applications, site tours, home visits, and other follow-ups to aid in the enrollment or education of a prospect or family/caregiver.

Regularly develop and plan a weekly and daily schedule of outreach activities in alignment with outreach strategies and targets as advised by management.

Meet target and goals set forth by CenterLight.

Maintain and generate reports to measure performance and quality of work set by the department.

Document all interactions and outcomes in the designated data management/electronic record system.

Work with the marketing team as needed in the development of promotional messaging and marketing collateral, as well as advising the team regarding public relations and other opportunities to increase awareness of CenterLight PACE in the community.

Maintain knowledge of all applicable CMS, DOH, and PACE-specific guidelines, including organizational and departmental standard operating procedures and policies and procedures. Ensure to maintain compliance with Medicare, Medicaid, and PACE marketing regulations.

All other duties as assigned.

Weekly Hours: 40 Hours

Schedule: 8:30 AM – 5:30 PM

QUALIFICATIONS:

Education:

Associate degree required.

Experience:

Minimum 2 years of work experience in healthcare business development; preferably with MLTC, MAP, or PACE programs and/or homecare.

Knowledge of community-based long-term care services to a dual-eligible and frail adult population.

Must have strong interpersonal skills (written and verbal).

Experience utilizing CRM or other database platforms/tools preferred. Preferred experience with Care Compass.

Proficiency in Microsoft Word and Outlook required; Microsoft Excel preferred.

Knowledge of PACE program benefits a plus.

Highly organized and flexible to meet submission deadlines.

Experience in working independently without significant oversight and or direction from a supervisor.

Other:

Written and verbal fluency in a secondary language required.

Must be a skilled public speaker, willing and comfortable to present in front of audiences.

Comprehensive understanding of federal and state regulatory requirements with respect to health care eligibility, coverage, and services of various public programs a plus.

Familiarity with healthcare organizations and general population dynamics within the greater New York Metropolitan region is a plus.

Willingness to travel throughout the greater NYC metropolitan region (80% of the time).

Positive attitude and outlook with the ability to multi-task in a constantly changing environment.

Works inside at office locations and outside in varied weather conditions in all areas of the community, using private or public means of transportation.

Nights and weekends may apply.

Ability to sit/stand for extended periods of time and ascend/descend stairs.

A Valid Drivers License.

Disclaimer: Responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of the company.

We are an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, height, weight, or genetic information. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Salary Range (Min-Max):$65,000.00 – $75,000.00