Head of Brand

Join Xylem in the global mission to #LetsSolveWater! As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the worlds most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

The Role:

Xylems is seeking a creative, results-driven, and collaborative Senior Director of Global Branding & Partnerships who will be a critical leader in creating best-in-class partnerships. In this position, you will work with external partners and with internal teams to develop high-impact partnership campaigns as well as drive brand expression across multiple international platforms.

The ideal candidate will be a strategic thinker who gets the “big picture”, has a passion for innovation, exemplary communication & relationship management skills, and the ability to thrive in fast-paced environments.

Essential Duties/Principal Responsibilities:

Global Brand Management:

Brand strategy. Global responsibility for Xylem’s brand strategy (e.g. audiences, architecture, positioning, identity/expression, messaging, activation, measurement) across our master brand, Xylem, and 35 product brands.

Brand management. Drive stakeholder-intensive process of formal brand reviews with output to evolve Xylem, Xylem Watermark, and 35 product brands. Coordinate with legal team to ensure legal issues, trademarks, and brand equity are properly maintained.

Brand guidelines. Maintain and evolve global brand guidelines to maximize value of brand expression in all our major languages across multiple international platforms for enterprise brand (Xylem) and 35 product brands.

Brand insights. Generate actionable brand insights, using best-in-class tools and customer interviews.

Agency management. Global responsibility to cultivate relationships with leading brand agencies, and when needed, quickly scope, on-board, and activate brand agencies to support our objectives.

Team management. Direct the work of dedicated team, agency network, and global brand champions network.

Stakeholder management. Influence key business leaders, marketing leaders, and brand owners across the business.

Global Brand Partnerships

Overall partnerships strategy. Global responsibility for setting strategy and objectives for global brand partnerships, internal and external messaging and communications, measuring impact, and identifying the brand partnerships and rights that most efficiently meet the partnership objectives.

Partnership management. Drive outcomes from our brand partnerships, most notably the $6M partnership with City Football Group / Manchester City Football Club. This includes all elements from contract negotiation through execution: leading campaign ideation, partner/stakeholder management, production planning and execution, activation planning and execution.

Business development. Develop relationships with other potential brand partners engaged in purpose-driven marketing to further our activation impact around the cause of water and raising awareness of global water challenges and solutions.

Minimum Qualifications: Education, Experience, Skills, Abilities, License/Certification:

Bachelor’s Degree in Marketing or equivalent

Brand/marketing leader with 10 years of marketing/brand experience in international context

Track record developing brand architecture, guidelines and brand identity across a portfolio of brands, products or services

5 years’ experience in sport/entertainment brand partnership management

Experience with launching/growing and/or repositioning a portfolio of brands globally

Demonstrated ability to build strong business partnerships with Senior Leadership

Brand insights, strategy and planning experience (agency or in-house)

Work Environment:

(The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Office based position, can be remote/hybrid

Will require travel 35-50%

Xylem is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Salary range:

$150,000.00 – $300,000.00

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of diversity, equity and inclusion in driving innovation and allowing us to compete more effectively around the world.

At Xylem, youll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We embrace diversity and prioritize our employees well-being through our DE&I initiatives and Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.

Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylems transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation