Customer Strategy & Insights Lead, Enterprise Innovation

Job Description

This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum

The Role:

We are seeking an experienced strategic marketer on the Enterprise Innovation Customer Strategy & Insights team. In this role, you will be responsible for enabling product teams with customer centric activities from strategy to implementation across customer segments and brand activations in and agile product model. You will work cross-functionally to develop, test and scale businesses taking them from an idea to reality. The Customer Strategy & Insights Lead needs to be a creative problem solver, lateral thinker, possess a strong set of marketing and storytelling skills including empathy research, journey mapping, brand strategy/positioning, go-to-market planning/execution, data analysis/reporting, sales channel & customer acquisition.

The Customer Strategy & Insights Lead will lead in the development and execution marketing/go to market strategies, be agile in decision-making, can formulate a strong POV, activate and adjust plans strategically in a changing environment.

What Youll Do:

You will enable cross-functional Enterprise Innovation team with strategic vision and execution rooted in consumer insights, competitive research, branding & messaging, advertising/media, sales enablement, and communications.

You will document customer journey’s, personas, and audience strategies to deliver exceptional customer experiences.

You will manage various projects in collaboration with product teams through sprint cycles and milestone reviews to review customer & brand communications strategy scope, timelines, resource allocation and roadblocks.

You will identify and manage best in class marketing tools and resources.

You will capture team learnings, analyze trends, and identify areas for continuous improvement and suggest actional recommendation in delivering entrepreneur approaches to innovation.

You will develop creative and communication strategies across projects and concepts that drive resonance with the customers and key stakeholders.

You will create and present marketing concepts and findings to key stakeholders and leadership.

Additional Job Description

Your Skills & Abilities (Required Qualifications):

3 years of experience in a professional marketing organization, marketing; tech, connectivity, software, app-dev.

Solid career progression in marketing, advertising, communications or CX – Focus on concept development, marketing strategy & execution, storytelling, go-to-market planning & execution as well as a foundation in customer experience.

Experience in a professional marketing organization, marketing; tech, connectivity, software, app-dev is a plus.

Experience with creative and content development and tools necessary to execute is a plus.

Proven record of experience developing, implementing, managing, and measuring brand communication strategies and plans.

The skills to tell a synthesized and engaging story based on insights and analyses. Build short, clear presentations and present quickly and clearly to key decision-makers.

Ability to understand the market, develop unique consumer insights and translate them into detailed and concrete marketing strategies for product teams.

Entrepreneurial drive and experience working within a startup environment (strongly preferred).

Exceptional problem-solving skills, as well as strong planning, time management and organizational proficiencies.

Ability to collaborate across different departments and backgrounds, strong and clear communication skills.

Lateral problem-solving skills. Comfortable with ambiguity. Able to identify possible solutions outside of the obvious marketing/sales space.

Passion for innovation and intrigued by “What-if”.

What Would Give You a Competitive Edge (Preferred Qualifications):

Bachelors degree, Masters is highly preferred

5 years of experience in a professional marketing organization, marketing; tech, connectivity, software, app-dev.

Experience working within a startup environment (strongly preferred).

Experience with creative and content development, copywriting or PR/Comms experience and tools necessary to execute is a plus

Compensation : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

The salary range for this role is $93,400 – $149,200. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy, “protected characteristics” include an individuals actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individuals age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.