Content Strategy Communications Director

Description
Who We Are
WPS Health Solutions is a leading not-for-profit health insurer and federal government contractor headquartered in Wisconsin. WPS offers health insurance plans for individuals, families, seniors, and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS Health Solutions has been making health care easier for the people we serve for more than 75 years. Proud to be military and veteran-ready.
Culture Drives Our Success
WPS Culture is where the great work and innovations of our people are seen, fueled, and rewarded. We accomplish this by creating an inclusive and empowering employee experience. We recognize the benefits of Diversity, Equity, and Inclusion as an investment in our workforce-both current and future-to effectively seek, leverage, and include diverse perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.
We are proud of the recognition we have received from local and national organizations regarding our culture and workplace: WPS Newsroom – Awards and Recognition
Role Snapshot
As an integral member of the Marketing Communications leadership team, the Director of Content Strategy & Communications will be responsible for the strategy and development of a wide variety of content targeted to both internal and external audiences. This person will work with the senior leadership team, including the CEO, to develop platforms, produce communications, and help prepare leaders for keynote speeches, panel interviews, and other speaking events. This person with work collaboratively with the Director of Marketing on the planning and execution of key marketing deliverables while providing thought leadership and best practices. The ideal candidate demonstrates creativity, initiative, adaptability, and the ability to quickly learn the business and operate within a complex and dynamic environment.
How do I know this opportunity is right for me?
Content Creation: Spearhead the development and supervision of diverse internal communications content, including internally focused news stories, video concepts and scripts, leadership calls and presentations, white papers, online/digital content, organizational updates, and employee-focused communications. Ensure that each communication aligns with our editorial guidelines, amplifies our key initiatives and narratives, and engages, informs, and inspires our workforce and upholds WPSs mission and values.
Strategic Communications Planning: Lead and collaborate with internal team to craft, manage, and execute strategic communication plans, aligning them with WPSs organizational objectives and enhancing audience understanding, awareness, engagement, and impact.
Stakeholder Relationship Management: Serve as an internal communication liaison with assigned internal stakeholders and senior leaders. Key areas of focus include, but are not limited to, driving impactful communications around promoting internally and externally WPSs Employer Brand initiatives, and amplifying key initiatives and outcomes of targeted businesses organizations and functions, along with managing collaborations with key internal partners to facilitate effective communication campaigns.
Enhancing Employee Engagement: Proactively identify and implement initiatives to bolster employee engagement and morale, including the development of innovative and timely communications programs aligned with our policies and culture.
Multimedia Content Production: Produce compelling content across various mediums, including employee newsletters, the intranet, and corporate