Social Media Marketing Intern

Description

As a Social Media Marketing Intern, you will have the opportunity to develop your skills in social media strategy, content creation, and data analysis. Youll gain hands-on experience working with internal and external teams to execute and refine social media campaigns, enhance brand engagement, and support external communications. Youll also collaborate closely with the Marketing, Digital, and Creative Services teams, gaining valuable insights into the corporate environment and culture while contributing to real-world marketing campaigns.
Work Location:Onsite or Hybrid; MSUFCU Headquarters campus in East Lansing, MI
Work Schedule:Part-time approximately 15-25 hours during MSUFCU business hours (8:30am-5:00pm Monday-Friday). A schedule will be determined around the interns class schedule. Occasional assignments to work at special events during evenings and weekends.
Paid Hourly Internship: $16/hour dependent on experience
Duration: Winter/Spring Semester with potential to continue into future semesters
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Essential Duties and Responsibilities:
Assist in creating and scheduling social media content across various platforms (Instagram, Facebook, LinkedIn, TikTok), ensuring alignment with the content calendar and brand standards.
Support social media advertising efforts by assisting with campaign planning, execution, and performance tracking.
Monitor and engage with social media audiences by responding to comments and messages, fostering positive community engagement.
Help track and report social media metrics such as engagement, reach, impressions, and provide insights for campaign optimizations.
Collaborate with the Marketing and Communications team to support the content calendar for blog posts, newsletters, and external publications and campaigns.
Proofread and review social media copy and external communication materials to ensure consistent branding and accuracy.
Assist with content creation, including graphics, short videos, and post copy, using design tools like Canva or Adobe Spark.
Stay up-to-date on the latest social media trends and suggest innovative content ideas and platform strategies.
Participate in cross-departmental collaborations to align social media content with broader marketing campaigns and organizational goals.
Represent MSUFCU at campus and community events by engaging with members and promoting the credit unions brand and services.
Support various special projects and programs as needed, ensuring tasks are completed on time and meet quality standards.Ensures that all materials comply with federal, state and local regulations and legal requirements
Perform other duties and assist other employees, as assigned
Knowledge, Skills, and Abilities Required:
High school diploma required.
Actively pursuing an Associate or Bachelors degree in digital marketing, marketing, communications, public relations, journalism, or a related field.
Excellent understanding of social media platforms (Instagram, Facebook, LinkedIn, TikTok) and trends.
Proficient in using tools like M365 and social media scheduling platforms (Sprout Social, etc.).
Strong verbal and written communication skills, with attention to detail and accuracy.
Experience with content creation tools (e.g., Canva, Adobe Spark) preferred.
Demonstrated ability to work collaboratively in a team environment and take initiative.
Strong organizational skills, with the ability to prioritize tasks and meet deadlines