Director of Sales and Outreach
Fairview Health Services
Ebenezer is looking for a Senior Living Sales and Outreach Director to help assist in crafting and implementing a marketing plan aimed at maintaining full occupancy for Towerlight on Wooddale. This role will be based primarily in the building/community and significant time is dedicated to working with external referral resources.
Full Time, 80 hours per two week pay period, Salaried.
Monday – Friday, 8:30am – 5pm
Weekend manager rotation as well as potential needs for tours and family visits after hours.
Full Benefits (paid time off, medical, dental, tuition reimbursement, matching retirement monies. wellness reimbursement program) https://www.ebenezercares.org/benefits.html
Ebenezer Senior Living is proud be voted 2024 StarTribune Top Work Place, and has received this honor Fifteen years in a row. Were an established organization with over 100 years of excellent service and an outstanding rate of growth. When you come to work at an Ebenezer community, we strive to support your growth, honor your strengths and empower you to make a difference in the lives of others.
TowerLight Senior Living is located in historic St. Louis Park, Minnesota. Only 10 minutes from downtown Minneapolis, we are near public transportation and the crossroads of Highways 7 and 100. Our community offers 115 units of breathtakingly appointed Independent Living Apartments, innovative Assisted Living Apartments, state-of-the art Memory Care and Enhanced Care Suites (as well as an intergenerational day care). Our tenured team ensures a strong dedication to delivering high end comfort and the best senior care available for our residents.
Establishes and supports a sales and marketing plan aimed at full occupancy for the Assisted Living /Memory Care Building (s)
Works with corporate marketing department to design and coordinate marketing & sales plans/initiatives
Develops and maintains effective, on-going relationships with external referral resources
Creates and maintains system for generating new leads
Follows Ebenezer Sales System guidelines
Ensures that marketing materials are current and available
Obtains and analyzes competitive pricing and market area trend information as it relates to the senior housing community
In conjunction with the Executive Director and Corporate Marketing Consultant, develops and maintains marketing budgets
Schedules and conducts tours
Makes recommendations for web content and changes
Implements pre-closings and closings of unit sales
Maintains data base on current residents
Maintains current Occupancy Reporting requirements
Manages wait list
Promotes positive customer relations
Provides guidance and resources to residents/tenants/families with their transition into and out of their home
Creates and maintains positive on-going relationships with customers including prospects, residents, families and professionals
Develops and maintains database of contacts, up-to-date records, and tracking per community requirements
Builds awareness about community with referral sources and other groups
Assists residents/tenants with their transition into and out of their home
Serves as a resource to senior age residents and families seeking information
Prepares or obtains materials from community resources and program files
Identifies and works with community resources to provide information and educational sessions
Organizes referral events, i.e. CEUs, seminars, hosting referral and community events
Required :
Bachelor’s Degree in Marketing/Communications or equivalent experience
3 or more years experience (occupancy development experience)
Preferred :
Aging Services of MN Sales and Marketing certificate
5 or more years similar experience (occupancy development experience)