Senior Analyst, Shopper Marketing

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

Marketing account lead that develops retailer activation plans to promote and represent our products effectively. Driving sales and consumer engagement through unique shopping experiences, enhancing brand visibility and preference. Acting as the primary marketing contact for strategic development and execution within the Independent Retailer channel.

Your responsibilities will include

Account management for Independent Retail Accounts

Develop an annual activation plan, in close collaboration with the sales and and marketing teams, ensuring alignment of priorities and strategic direction

Lead marketing planning and oversee plan execution in partnership with the retailer including investment negotiation, plan development, media planning, content development and measurement planning & reporting for Instore, online, and omnichannel

Collaborate with brand teams, in-store lead, retailer.com lead and retailer/buy groups to execute current and future strategies and opportunities

Buy Fair execution support from a Shopper/Activation Marketing lens

Ownership of Marketing resourcing tools and database (Marketing Playbook)

Creation and execution of promotional campaign assets, customized and co-marketing campaigns for the retailers

Collaborate on strategy with instore lead for displays and facilitate buy-in with retailers

Strategy and communication lead for co-branded campaigns

Minimum requirements

Bachelor’s Degree

2 years of experience in one or more of the following: Marketing, Account Management, Sales, Product Development, Brand Management, Merchandising, Channel Marketing or Shopper Marketing

Preferred skills and experiences

Bachelor’s Degree in Business or Marketing

Agency and Vendor Management experience

Experience in In-Store Marketing or Merchandising

Strong influencing, consultative and relationship building skills – including advocating for the shopper, aligning objectives across teams and partnering internally and externally to grow the business and brand equity

Proactive project management skills as well as strong time management, prioritization and organization acumen

Strong communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively

Experience with digital marketing strategies, including SEO, SEM, email marketing, and social media

Learning agility, growth mindset, critical thinking, sound judgment and effective decision-making ability

Proficient computer skills, especially with Google Slides and Sheets

Strong analytical skills to measure and interpret campaign performance and market trends

Experience in building and maintaining relationships with clients or stakeholders

Familiarity with marketing strategies, consumer behavior, and promotional tactics

Ability to work collaboratively with cross-functional teams, including creative, sales, and product development

Strong problem-solving abilities to address challenges and develop effective solutions

Proven ability to manage multiple projects simultaneously, including budgeting, scheduling, and resource allocation

What we offer

Generous benefits package (https://www.whirlpoolcareers.com/work-with-us-ca-experienced/) , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy – Early Childhood Center (depending upon availability – additional costs required).

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.

We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

Flexible Friday – Option to work extra hours Monday through Thursday to finish up work early on Friday.

Two-Week Work from Anywhere – Minimum of one-week increments for a total of two weeks per year.

Sabbatical – Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what its like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.