Director Product Insights – National Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable, and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Reporting to the Senior Director Insights Management, Director Personalization will be responsible for setting the vision, defining the strategy, and driving implementation of UHC Consumer Personalization capabilities related to the consumer lifecycle. They will be responsible for the roadmap and continued expansion of our capabilities & assets against each of the stages of the consumer lifecycle (Acquisition, Growth, Retention and Experience). They will interact with journey leaders to deliver a truly personalized experience. This person will strive to ensure the right product, the right offer, and the right message, at the right time in every touchpoint with our customers.

You’ll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

Development of personalization strategy, roadmap, and use case design:   

Define the roadmap and lead the design of an industry-leading personalization approach, including insights, tactics, offers, and analytics / technology enablers for the enterprise

Work with leadership throughout UHC Consumer Product and UHC Marketing to frame business opportunities and develop appropriate personalizationstrategies

Size and prioritize personalization opportunities, including the business case, path to growth, execution plans, and buy-in

Support the management of ongoing forecasting and reporting of the financial performance related to personalization programs

Frequently present to senior leadership and collaborate closely cross-functionally across the entire organization

Execution & development:

Create a simplified, intuitive journey for our consumers across all channels

Build and own an extensive personalization use case roadmap – leading development of personalized offer strategy from ideation, launch, measurement

Lead analytical, hypothesis driven approach to growing personalization programs

Identify and develop innovative personalization strategies to test across consumer and category segments, including new communication approaches, offer strategies, methods of offer delivery, partnerships, etc

Lead the development and management of cross-channel strategy, including sales enablement & decision support, direct to customer channels (e.g., email/text), and digital channels (e.g., UHC App, UHC Web)

Manage use cases across the full development lifecycle, including ongoing enhancement & refinement

Work with cross-functional business teams (including the field organization), Data Science, and Business Technology teams to ensure that personalization use cases are effectively developed, scaled, and optimized

Build learning agendas, analyze results, and integrate findings into the organization for on-going execution and refinement

Team development:

Lead, mentor and develop a talented team across functional disciplines comprised of product managers, business partners, data scientists, analysts, and developers

Build a performance-driven team of direct reports, internal and external partners that works seamlessly and efficiently

Drive new ways of working, in a truly cross-functional and agile way, across various teams in the organization

Coach direct reports and help grow & shape their career progression

Measurement & tracking:

Develop and build metrics and tracking to ensure value is captured from all use cases being developed and deployed

Design & develop appropriate mechanisms for tracking & performance management (e.g., Tableau dashboards, reports)

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Bachelors Degree (or higher) in an analytical field (e.g., Business, Economics, Engineering)

10 years of experience in a corporate setting or leading professional services company in an analytical or strategic role such as Personalization, Strategy, Insights, or Product management

A cross-section of skills spanning strategy, sales, technology, consumer insights and analytics and be an experienced, innovative, data-driven leader

Preferred Qualifications:

Marketing, Consumer Experience, Analytics experience helpful

Technical Skills and Abilities:

Prior Experience in Adobe Capabilities specially AJO and CJA

Demonstrated ability to create a future state vision, test hypotheses, and synthesize insights

Strong problem-solving skills to take an ambiguous problem and develop a structured and logical framework for define the problem, analyze the data, and derive insights and actionable recommendations

Strong ability to manage ambiguity and guide the organization through it towards clear and decisive action plans

Experience shaping enterprise strategies and working with senior leadership to drive alignment

Experience working in an agile team environment

Proven ability to make data driven decisions and a familiarity with experimentation approaches (e.g., A/B testing, hold outs, control groups)

Deep understanding of business value drivers, corresponding business impact, and relationship between use case strategies and business considerations

High level of familiarity with digital technologies & personalized marketing vehicles to influence customer behavior including insight activation, channel selection, and offer delivery

Ability to establish a collaborative work environment that enables a cross-functional team with various backgrounds and capabilities to execute at a high-level

Superb verbal, written, and interpersonal skills; fluency interfacing with both technical and management teams and the ability to make complicated analytics and concepts understandable and actionable

All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

California, Colorado, Nevada, Connecticut, New York, New Jersey, Rhode Island, Hawaii, Washington, or Washington D.C Residents Only : The salary range for California, Colorado, Nevada, Connecticut, New York, New Jersey, Rhode Island, Hawaii, Washington, or Washington D.C residents is $122,100 to 234,7000 per year. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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