DTC Marketing Manager, Nucala

Reference #: 406261
Site Name: USA – North Carolina – Durham, Philadelphia Walnut Street
Posted Date: Oct 16 2024

Based out of Philadelphia, PA or Durham, NC offices.

Reporting to the Director of Consumer Marketing for Nucala US, the role of Consumer Marketing Manager is responsible for leading Direct to Consumer (DTC) promotional efforts for NUCALA across multiple indications and promotional channels.  The role will also work closely with internal Healthcare Professional Brand Marketing and Capability teams, as well as external partners, to deliver Nucalas ambition.

The Consumer Marketing Manager will influence campaign strategy, as well as lead content development and implementation across Video, Social, Digital, CRM, and Website channels. The role will partner with Creative and Media Agencies-of-Record (AORs) to implement campaigns and lead day-to-day prioritization aligned to approved scopes of work.  Internally, the Marketing Manager is accountable for stewarding the promotional governance processes with critical stakeholders across Regulatory, Legal, Medical, and Copy Approval teams to ensure compliance.  The role is also responsible for campaign performance and optimization to maximize DTC marketing contribution to brand performance.

Beyond brand promotion and performance accountability, the role is responsible for influencing strategic plans and tactical implementation based on a combination of patient, competitive landscape, and business priorities.
Candidate should be a self-starter, have a passion for the patient, a strong drive to ensure the marketing campaigns are competitive and compliant, and have an innate ability to be innovative and agile in the consumer space.

Why You?
Basic Qualifications:
BS/BA, preferably in Business /Marketing or Health Sciences related field.
3 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company.  Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these).
Digital marketing/advertising/media experience.

Preferred Qualifications:
Consumer marketing, advertising, and/or consumer media experience preferred.
Experience executing television ads preferred.
Digital marketing/advertising/media experience.
Experience implementing projects within pharma including copy approval experience.
Experience managing external agencies.
Project management experience with proven ability to handle multiple projects with different deliverable timelines simultaneously.
Experience developing and implementing lead and lag project deliverable campaign performance measures.
Experience executing across multiple disease states.
Demonstrated interpersonal skills and ability to build effective working relationships.
Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
Experience with primary and secondary market research.
Budget management experience.
Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of d sease together is about our ambition for patients and shareholders, its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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