Digital Sales Coordinator

WPGH is seeking a Digital Sales Coordinator who will ensure all digital objectives, including internet and mobile, meet or exceed company revenue growth goals. This person will become an expert in Sinclair’s digital capabilities and be able to enter, maintain, and report on digital campaigns solutions to station marketing consultants and Sales Management.

Not every day will look the same, however, the main responsibilities of our Digital Sales Coordinator will include the below responsibilities:

Research and gather information on new technology and how the station can utilize to advance digital platforms

Keep abreast of digital platforms and initiatives for the station to develop a competitive advantage

Maintain a high level of communication with all station personnel you interact with

Maintain a high level of communication with all station management as needed

Maintain a high level of communication with sales team to inform of status of campaigns for clients including feedback that might help grow existing business

Assist with the launch of digital campaigns

Raise ideas to the sales and management team for digital platforms and initiatives

Enter, review and approve digital orders as necessary

Assist in training all sales personnel and content producers on a regular basis on all digital platforms

Attend and participate in meetings and conference calls on digital platforms as needed

Inform sales team of ongoing digital programs

Partner with Corporate on acquiring elements that are associated with sales efforts

Monitor all digital campaigns to ensure full delivery of strategy and communicate with DSM on pacing and results

Maintain current relationships with clients

May attend sales calls with sales team and/or management team as needed

What skills do you need to be successful in our role?

Working knowledge of new media, digital interactive initiatives, social media and content

Requires a highly professional communication skillset, including excellent grammar, copywriting, spelling accuracy, and excellent phone & conversation skills

Hands on experience developing new business as a skilled negotiator and motivator, a proven track record of digital success

Passion for leading and contributing to a sales team with a positive mindset

Effective relationship building, customer service, communication and negotiation skills

Strong understanding of the changing landscape of integrated marketing

Must be able to maintain composure in stressful situations, and be proficient in finding solutions and diffusing angry or upset customers

Must have strong listening skills, and be empathetic and able to effectively relate to clients

Understanding of digital analytics and reporting tools is a plus

Highly proficient in Microsoft office products, including Power Point

College degree preferred

Broadcast or television management experience is a plus

Valid drivers license with clean driving record required

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclairs content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nations largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net .

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.