Senior Marketing Manager (Hybrid)

The Senior Marketing Manager is responsible for leading, implementing, and overseeing a wide range of marketing initiatives to enhance brand awareness and drive business objectives across multiple channels. This role requires strong project management skills, strategic thinking, and the ability to collaborate with cross-functional teams. The Senior Marketing Manager will ensure the effective execution of marketing efforts, contributing to both the company’s growth and customer satisfaction.

Essential Job Duties

Manage the relationship with external agencies, specifically video production partners

Ensure the timely delivery of assets, organizational feedback loops, and coordinate efforts to optimize the video creation process when serving as the project manager

Source properties manage event details and onboard the sales team to ensure they are prepared for event participation when acting as an Account Executive (AE) for brand events, handling logistics, vendor relationships, and budget tracking

Develop, manage, and oversee the process for branded merchandise, including uniforms, kits, and promotional items

Collaborate with cross-functional teams to optimize budget and streamline procurement

Administer the project management of all website initiatives, including setting deadlines, coordinating with the development team, and acting as the central point of communication

Organize, filter, and prioritize feedback to streamline the process for website initiatives to ensure efficient execution and rapid project turnaround

Lead the management of social media channels by creating and curating content that aligns with brand objectives

Oversee the development of social media calendars, engage with the audience, and monitor performance metrics to optimize campaigns and ensure consistent brand messaging

Spearhead the coordination of content across all external platforms, including social media, web, video, blogs, case studies, and podcasts

Manage the scheduling, organization, and delivery of content to ensure timely and consistent brand representation

Manage the podcast process, uploading episodes and supporting the strategic direction to align with content goals

Coordinate photographers and develop shot lists to capture high-quality assets at events

Manage and organize photo assets to maintain brand consistency

Requirements

5 years of experience in marketing, communications, or a related role

Proven track record of managing multi-channel marketing initiatives and leading projects

Ability to stay up to date on industry trends

Excellent organizational and project management skills with a strong ability to meet deadlines

Demonstrate leadership in coordinating events, managing agency relationships, and driving content

Proficient in operating standard office equipment and software including Microsoft Office Suite

Bachelor’s degree in related field; relevant experience may be substituted for formal education

Demonstrate Core Values of Caring, Commitment, Integrity, Spirit, Responsiveness, Inclusive, and Teamwork

Ability to perform as a responsible ESOP owner

Treat all internal and external customers with courtesy and respect, as outlined in our Blue Diamond Customer Service Program

Please note that the roles and responsibilities outlined in this job description are not exhaustive and may be subject to change. Additional tasks may be assigned as needed to meet the evolving needs of the company.

Shepard is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, color, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, veteran status, or other non-merit factor. All employment decisions are made based on business need, job requirements and individual qualifications, and merit.