Marketing Coordinator

SUMMARY

The Marketing Coordinator works with the Marketing Department to provide administrative support and assist in marketing initiatives including the development and implementation of social media campaigns, creation of the company internal newsletter, and other duties and projects as needed.

ESSENTIAL DUTIES & RESPONSIBILITIES.

Support the marketing team with planning, implementing and monitoring marketing campaigns

Write and edit content for different for social media platforms (Facebook, Instagram, LinkedIn and Twitter).

Assist with the development of social media campaigns.

Develop, write and edit content for internal e-newsletter, using Canva.

Assist with the production of marketing materials and collateral.

Help organize and maintain in-office inventory of marketing collateral and promotional items, including annual and periodic physical inventories as needed.

Evaluate data and create reports on key metrics in order to monitor campaign efficiency and analyze trends.

Provide administrative and project support for a variety of marketing programs, as necessary.

Support management initiatives and requests as needed.

All other duties as assigned.

SKILLS, ABILITIES, CHARACTERISTICS, TRAITS.

Exceptional people interaction skills and a “service” mentality toward internal and external customers.

Self-motivated and possess a thorough understanding of winning strategies.

Strong work ethic and willingness to do what is necessary to consistently meet deadlines.

Ability to collaborate with internal and external contributors and stakeholders of all levels in an organization.

SUPERVISORY RESPONSIBILITIES

None

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience with social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).

Experience performing market and competitive analyses, using statistical and data analytics tools and best practices.

Excellent oral and written communication skills.

Attention to detail with respect to writing and graphic design.

Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook), Adobe Creative Cloud.

Ability to travel.

EDUCATION and/or EXPERIENCE

HS Diploma or experience in; marketing, communications, or closely related field.

LANGUAGE SKILLS

Ability to speak, read, write, and comprehend documents written in English to an above average competency. Ability to support proposal writing, reports generation, and general correspondence. Ability to effectively present information to internal or external clients.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure at an Intermediate level. Ability to work with mathematical concepts such as probability and statistical inference.

REASONING ABILITY

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

CERTIFICATES, LICENSES, REGISTRATIONS

None

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger and type. The employee needs to be able to hear well enough to communicate both internally and externally. The employee must be able to see well enough to read written items and use a computer. The employee frequently is required to stand, walk, and stoop. The employee is frequently required to sit and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The working conditions are those of a normal office with the absence of disagreeable elements.

EOE, including disability/vets