Director of Marketing – Commercial Construction

Director of Marketing – Commercial Construction
Dublin, OH, USA
Req #389
Friday, September 20, 2024
With offices in Illinois, Wisconsin, Indiana, and Ohio, Pepper Construction is a national general contracting and construction management firm that primarily serves the private sector. Pepper Construction provides clients the experience and resources of a national company, combined with the hands-on approach of a local company.
POSITION SUMMARY:
The Director of Marketing is responsible for all marketing activities, staff and resources used to develop marketing strategies and initiatives that position Pepper in the market, increase sales and gain market share. The role requires a high level of collaboration with the President, operational leaders, business development and PR/Communication professionals, as well as marketing staff in other locations.
MAJOR RESPONSIBILITIES:
Work with Marketing Team and proposed project team to develop and direct differentiator-based strategy, outlines, proposals, qualifications packages and presentation materials for all pursuits
Lead preparations for interviews and presentations, applying the knowledge of the particular client, optimal communication and project interviewing skills. Coach and direct the interview team at rehearsals as appropriate
Write marketing content and capture the essence of Pepper while working closely with operations team to gather key messages
Edit and revise work developed by others prior to publication
Manage the Marketing Team and create an enthusiastic, responsive, client-first, service-oriented culture
Oversee the Marketing Department with a focus on continuously improving products and processes
Conduct formal performance reviews as well as on-going performance coaching for the Marketing Team
Seek opportunities to leverage content developed for pursuits for broader purposes (i.e., contribute content to company website through PR/Communications)
Manage photography process
Partner with PR/Communications to execute corporate brand transition plan
Leverage and extend the Pepper brand with each developed deliverable
Develop marketing plan, strategies and materials for client communication for vertical markets that align with corporate strategy, in collaboration with Communications and Business Development. Manage to established targets and metrics
Partner with Business Development and Communications to communicate strategies that will allow Pepper to convey the company message and ultimately create new client relationships
BUSINESS DEVELOPMENT SUPPORT
In managing the Marketing Team and utilizing other firm resources, the Marketing Director will support and partner with Business Development efforts in many ways, including but not limited to the following:
Support Business Development (BD) by leveraging firms expertise, knowledge, contacts and industry knowledge to identify, propose and secure new work for the practice
Conducts research to support and prepare for upcoming opportunities
Support BD with developed collateral as they seek to build relationships with key clients on an on-going basis and follow their progress to prepare strategy in advance of the issuance of an RFQ or RFP
Put together a clear pursuit strategy that illustrates Peppers value to potential clients
Act as a resource to operational teams in our efforts to maintain existing and secure new client relationships
Attend pre-proposal meetings, professional meetings or other project-specific and marketing-related events, client organizations and civic events where participation warrants a sufficient return for the investment of time and money
Collect, catalog and submit current project data and metrics
Collect, catalog and submit marketing intelligence, value propositions, proposals, benchmarking data and metrics
PR / COMMUNICATIONS SUPPORT
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