Principal Analytics Consultant – Paid Digital Marketing

About this role:

Wells Fargo is seeking a Principal Analytics Consultant in Home Lending.

This Analyst will be responsible for:

Partnering with the internal Marketing Campaign Managers and Agile team on marketing performance measurement for all aspects of direct marketing, paid and owned media.

Ability to develop complex performance measurement and reporting processes using SAS/SQL.

Delivering comprehensive learnings and recommendations to business partners and marketing leadership, working with internal delivery teams on Multi-Channel Attribution, and Campaign Analytics.

Bringing thought leadership and be able to articulate performance with measurement methodologies such as Test vs. Control, and Synthetic Control, and Multi-Channel Attribution in a simple and intuitive way for business partners.

Learn more about the career areas and business divisions at wellsfargojobs.com

In this role, you will:

This role will support the Home Lending Marketing organization to understand performance of best-in-class paid media campaigns in the marketplace.

We are looking for an individual who has strong analytical and critical thinking skills, combined with marketing and business acumen, strategic business focus and vision, and excellent problem-solving skills. As well they should:

Be able to create a strong collaborative work environment to successfully develop partnerships

Be able to present and discuss information in a manner that persuades, educates, and enhances understanding at all levels

Have robust organizational and project-management capabilities

Be able to build consensus through strategic vision and outstanding verbal, written, and interpersonal communication skills

Lead by example with high energy, transparency, relationship management, and influencing skills

Develop business strategies that will drive growth, profitability, and competitive advantage for Wells Fargo

Develop, test, analyze and implement strategies to achieve the financial objective relevant to macro-economic conditions

Work closely with cross functional team (Tech, Product, Risk, Operations) to drive impact on a given product, problem, or initiative

Required Qualifications:

10 years of Analytics, Reporting, Financial Modeling or Statistics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

8 years of Digital Marketing experience with roles on the client or agency sides

Strong problem-solving skills with a sense of urgency

Ability to work cooperatively as part of a team, as well as independently (with limited guidance)

Excellent verbal and written communication skills

Experience in measurement of incremental impact of digital marketing programs.

Seasoned data expert that can independently work with partners to set up successful launch.

Digital tagging / tracking experience

Test Design experience in terms of market to market, statistically significant sizing, and post campaign analysis.

Experience with web analytics and customer pathing through the digital sales funnel, Google Analytics and Cloud

Expertise in SAS and SQL languages for database access, data retrieval, and analysis

Intermediate/advanced knowledge of digital marketing landscape including Paid Search, Paid Display, Paid Social, Programmatic buying, etc.

Experience managing lower-funnel campaigns with high complexity and test designs

Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems

Highly refined and professional verbal and written communications

Outstanding problem solving and decision making skills based on analytics.

Adept in data analysis tools and programming (R, Python, SQL, SAS)

Job Expectations:

Ability to travel up to 5% of the time

This position requires compliance with all mortgages regulatory requirements and Wells Fargos compliance policies related to these requirements. Successful candidates must also meet ongoing regulatory requirements including additional screening and required reporting of certain incidents.

This position is not eligible for Visa sponsorship.

This position offers a hybrid work schedule. Telework or remote work setting is not available. Required location(s) listed below. Relocation assistance is not available for this position.

Preferred Locations

Des Moines, IA-800 S Jordan Creek Pkwy

Charlotte, NC -550 S Tyron St

Charlotte, NC -1525 W WT Haris Blvd

Minneapolis, MN- 600 Wells Fargo

Minneapolis, MN- 1801 Parkview Dr

Dallas, TX-1445 Ross Ave

Job Posting may come down early due to volume of applicants : 9/30/2024

Posting End Date:

29 Sep 2024

Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Company: WELLS FARGO BANK

Req Number: R-402870-5

Updated: Tue Sep 24 01:37:05 UTC 2024

Location: SHOREVIEW,Minnesota