Director US Oncology Marketing HCP Pan Tumor – Digital Customer Experience Strategy

Job Description

We are currently recruiting for a Director, HCP Pan Tumor Strategy (Digital Customer Experience) – US Oncology . This position will be responsible for leading key elements of marketing strategy to HCP customers across a portfolio of oncology products at varying stages of commercialization. The ideal candidate will have experience creating portfolio marketing strategies from the ground up with a strong customer experience ideation and digital acumen. This experienced marketing professional will be responsible for the development, refinement, and execution of the US commercial strategy for the HCP pan tumor space across the US Oncology Portfolio within key assets – website and digital and interactive field sales resources.

The position is a Hybrid Role and may also be based in either Philadelphia, PA or Upper Gwynedd, PA reporting to an Executive Director, HCP Pan Tumor Strategy – US Oncology.

This position will require outstanding leadership and collaboration in many areas including HCP strategy development, people management, digital acumen, digital analytics, market research, relationship building, budget management and overall flawless launch execution. Candidate will require the ability to deliver the business today, while simultaneously planning for future indications with a proven track record to work successfully under tight and often fluctuating timelines.

Key responsibilities and experiences include and are not limited to the following:

· Responsible for the development and evolution of the customer experience across key digital assets – including websites and digital field sales resources

· Responsible for the near-term and long-term strategic approach to a complex and broad Oncology portfolio of brands across websites and digital field sales resources to deliver the most optimal customer experience

· Experience leading strategy development and execution across a multi-functional team, including direct and indirect influence of key stakeholders

· Responsible for leadership of agile working teams across multiple products across the Oncology BU

· Responsible for the overall monitoring of digital analytics to support an Omnichannel approach to the customer experience across the Oncology portfolio

· Strong understanding of the HCP marketing landscape in oncology across key customer segments and the ability to create and deploy meaningful campaigns and messaging to drive behavior change

· Partner with multiple stakeholders across the US and global business – including HCP, Science and consumer brand strategy leads, individual tumor and asset teams to ensure alignment and find synergies across a multi-product portfolio

· Strong understanding of the oncology competitive landscape with the ability to foresee and predict market trends – specifically across the digital customer experience

· Support cross-indication/cross-brand customer facing teams in development of strategies and initiatives at each stage of the product lifecycle

· Ability to successfully work in a complex matrix organization where exceptional collaboration is required to obtain desired results and speed to market

· Strong digital acumen and knowledge of latest technologies and trends to efficiently deliver a portfolio marketing approach across numerous customer types and segments

· Requires approximately 20% travel, including some weekends

Education Minimum Requirements:

· Required: Bachelors degree (BA/BS)

· Preferred: Masters degree (MBA)

Required Experience and Skills

· A minimum of 6 years of HCP Marketing experience – preferably in oncology

· A minimum of 3-years developing digital marketing assets that includes websites and interactive field sales resources

· A minimum of 8 years of experience working in the pharmaceutical industry

· Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills

· Ability to work in a fast paced, quickly changing environment across a highly matrixed organization

· Experience in leading brand strategy and implementation across multiple indications/brands

Preferred Experience and Skills

· 2 years of direct people management experience. Position manages 3 direct reports

· 2 years of sales experience

· 4 years of Oncology Marketing experience, ideally with a focus in digital marketing, portfolio marketing, brand management

· Product/Indication launch experience – preferably in oncology

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers Policy – Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

1st – Day

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

10/8/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date: 10/08/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R314935