Director, Brand Marketing and Creative

Director, Brand Marketing and Creative – 2406214076W

Description

Johnson & Johnson is currently recruiting for a Director, Brand Marketing and Creative located in New Brunswick, NJ. Remote US work options may be considered on a case-by-case basis and if approved by the Company.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.

We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

At Johnson & Johnson, we all belong.

The Brand Marketing and Creative Director will bring a mix of strategic marketing, creative expertise and business acumen to the role to generate brand awareness of our business to priority audiences. We’re looking for an experienced manager of people, someone who can effectively communicate and develop impactful strategy and inspire others while developing creative that makes a real impact. The ideal candidate understands that strategy and creative need to develop and work together be successful and be able to navigate and thrive in a matrixed environment.

At J&J, we believe health is everything. As a focused healthcare company with expertise in Pharmaceuticals and MedTech, there are specific areas where we uniquely impact health in a way that only J&J can. We have the expertise to solve the toughest health challenges, innovate through science and technology and transform patient care. Reporting to the Senior Director, Brand Marketing and Content, this role will play a critical role bringing our brand to life and generating awareness for the work that J&J does daily.

RESPONSIBILITIES

Creative Development

Lead and review the work of the brand creative team and partners for external marketing collateral including social media, video, photography, print, outdoor, etc.

Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists

Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables

Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables

Ensure brand compliance and media best practices across all materials

Marketing Strategy

Lead the strategy to bring our Brand Comms messaging and business priorities to external audiences

Define key targets and work with our paid media team to operationalize

Spearhead and manage content strategy for both organic/owned platforms and paid campaigns

Collaborate with the channel strategy team and our internal partners in developing strategic plans, analyzing results, and identifying opportunities

Manage agencies around strategic work and/or campaign development

Analyze brand tracking, market trends, consumer needs, and the competitor landscape

Qualifications

Required

Bachelors degree required with a specialization in marketing, communications or digital marketing preferred.

10 years of relevant experience required

Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget

Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print

Proven ability to develop successful concepts

Deep experience required in leading a team of diverse, talented creatives and marketing strategists as well as managing agency and contractor support

Experience in leading both strategic and creative teams

Ability to work in fast-paced environment and collaborate across many internal and external teams.

Preferred

Experience building parent brand reputation for big companies

Experience in Healthcare, pharmaceutical and/or medical device marketing

Collaborative workstyle and vast experience presenting to senior executives

Strong creative vision, while staying on target with business objectives

Ability to quickly learn and understand frequently used corporate systems, processes, and compliance protocols.

Preferred experience in AirTable or similar project management software.

Experience using Zoom, Excel, Outlook, PowerPoint, Word.

Proactive attitude with a commitment to continuous learning through various training and new project opportunities.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com .

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

The base pay range for this position is $142,000 – $244,950

The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/ performance year. Bonuses are awarded at the Company’s discretion on an individual basis.

Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on company benefits, please go to: https://www.careers.jnj.com/employee-benefits

Primary Location NA-US-New Jersey-New Brunswick

Other Locations NA-United States

Organization Johnson & Johnson Services Inc. (6090)

Job Function Strategic Marketing

Req ID: 2406214076W