Credit Card Marketing Strategist

Description

Summary:

The Marketing Strategist will engage, activate and deepen customers with end-to-end multi-channel experiences for unique segments. The strategist will lead a cross-functional team representing design, digital, product and marketing to create customer-centered campaigns that deliver results to ultimately increase a customer’s lifetime value.

Duties & Responsibilities:

Partner with stakeholders (product, marketing, Data & Analytics) to develop and build awareness of the marketing strategy and contribution to the business.

Develop complex business cases for new marketing strategies to include testing of offers, customer segmentation and contact strategies to maximize performance and financial return .

Collaborate with Product , Digital, and UX teams to create impactful user journeys.

Ideate on new and creative ways to strategically move the business forward.

Execute marketing journeys and campaigns across all CRM channels (including email, in-app, in-browser, and SMS) . This includes partnering with delivery manager and creative agency to develop materials that will resonate with customers, deliver the Huntington brand and drive business impact.

Other duties as assigned.

Basic Qualifications:

Bachelors Degree in Marketing or related field

7-10 years of experience in marketing

Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes.

Experience partnering with the analytics team to understand the return on marketing investment

Preferred Qualifications:

Understanding of marketing automation best practices, lead scoring, and list segmentation

Excellent problem-solving skills

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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Hybrid

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

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