Product Marketing Consultant

You want more out of a career. A place to share your ideas freely – even if theyre daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love – driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together – lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, youll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. Were not just in the business of technology; were in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, lets delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, Tracfone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Researchs prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

What Youll Be Doing:

As the Portfolio Product Marketing Consultant, you will be supporting the foundational groundwork in mapping the distinct role of each prepaid brand within the Verizon Value Portfolio through left to right differentiation across segments, pricing, product, and promotions. Youll work hand-in-hand with various partners across the business, marketing, customer service, and more to ensure how the brands come to life aligns with and complements the overall brand mapping strategic approach across the portfolio.

• Supporting leadership with the left to right view of brands to ensure distinct differentiation across all brands, and clearly articulates the role of each brand within the Verizon Value Portfolio.

• Digging into data and insights to help inform mapping of brand target segments (and potential new growth segments) and align each distinct target segment to the portfolio brand map.

• Partnering closely with brand leads to ensure differentiation throughout value proposition, pricing, product, and promotions.

• Managing the pricing ladder across all brands and identify areas of overlap and opportunities.

• Supporting with necessary insights to inform left to right differentiated phrases that pay, and partner with Marketing to transform the phrases into consumer facing comms.

• Assisting in the development and planning of a portfolio-wide product marketing growth strategy (annual and quarterly) that clearly outlines approach, thematic calendar, and brand plans. Partner closely with Brand Leads and Integrated Marketing/Marketing to build one comprehensive VVO plan.

• Becoming immersed with consumer, company, and competitive insights to stay ahead of trends that may impact the portfolios marketing growth plan (and optimize accordingly).

• Supporting in evangelizing the brand mapping, target segments, and pricing ladder among cross-functional working teams to support on delivering growth initiatives by brand.

• Maintaining an insights driven prepaid thematic calendar for the portfolio and continuously stay current with consumer behaviors that may impact the calendar.

• Updating and maintaining portfolio wide roadmaps outlining big rocks across value prop, promos, products, and product launches.

• Supporting team leadership with governance and team operations.

Youll Need to Have:

• Bachelors degree or two or more years of work experience.

• Four or more years of relevant work experience.

Even Better If You Have One or More of the Following:

• MBA.

• Exceptional communication and interpersonal skills.

• Proficiency in Google Suite and MS Office.

• Understanding of Verizon processes and systems.

• Experience in telecommunications or CPG.

• Experience in segmentation and marketing growth strategy

• Strong project management skills, efficient multitasking is vital to success.

• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.

• Impeccable managerial skills and excellent communication skills and executive presence.

• Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.