Director, Consumer Insights

The Director of Consumer Insights will lead the development and execution of consumer research strategies to drive innovation, brand growth, and product development for the company. This role requires deep expertise in understanding consumer behavior, market trends, and customer needs within the food manufacturing industry. The Director will collaborate cross-functionally to ensure data-driven decisions align with the company’s goals.

Employee Type:

Full time

Location:

US Works from Home

Job Type:

Strategy

Job Posting Title:

Director, Consumer Insights

Job Description:

Roles & Responsibilities:

Consumer Research Leadership: Develops and implements consumer research methodologies (quantitative and qualitative) to generate insights that inform marketing strategies, product development, and innovation pipelines.

Data Analysis and Interpretation: Analyzes consumer data from various sources (surveys, focus groups, social listening, syndicated data) to provide actionable insights, identify trends, and understand customer preferences.

Strategic Partnering: Collaborates with cross-functional teams to integrate consumer insights into marketing campaigns, new product launches, and overall business strategy.

Trend Analysis: Stays up-to-date with industry trends, market conditions, and competitive analysis to anticipate shifts in consumer behavior and guide long-term business strategies.

Segmentation and Profiling: Leads efforts to develop consumer segmentation and profiling to enhance targeted marketing efforts and improve customer engagement.

Vendor & Partner Management: Manages relationships with external research vendors, ensuring high-quality and cost-effective research solutions.

Reporting & Presentation: Creates and delivers presentations that communicate insights, recommendations, and strategies to senior leadership and key stakeholders across the organization.

The duties and responsibilities described are not a comprehensive list of all tasks. Additional tasks and duties may be assigned from time to time as necessitated by business needs.

Qualifications & Experience:

Bachelor’s degree in Marketing, Business, Consumer Psychology, or related field required (Master’s degree preferred)

8 years of experience in consumer insights, market research, or related roles, preferably within the food manufacturing or CPG industry

Skills and Abilities:

Ability to effectively collaborate with cross-functional teams to include sales, insights, R&D, technical applications and effectively influence an extended organization

Experience in project management

Experience with consumer research and familiar with Consumer, Shopper & Market Insights (IRI and/or Nielsen preferred)

Financial & Analytic Acumen, attention to detail is critical

Must be able to work with minimum supervision once objectives are clear and keep the team posted regularly on relevant detail

EEO Statement:

Winland Foods believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit develop, and retain the most talented people from a diverse candidate pool. Winland Foods is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.

Winland Foods is a leading private label food manufacturer of pasta, dry dinners, condiments, syrups, and more with nearly 3,000 employees operating out of 14 production facilities in US, Canada, and Italy.

As a ‘newly’ established company, we are creating the building blocks for an innovative and agile organization that is purpose driven – delivering high quality food to our customers and communities. We foster an environment that encourages all employees to be heard, and values their contributions and ideas.

By joining Winland Foods, you become a part of a new team that values passion, collaboration, and strives to prosper with our customers.

To all recruitment agencies: Winland Foods does not accept unsolicited agency resumes/CVs. Please do not forward resumes/CVs to Winland Foods employees, or any company location(s). Winland Foods is not responsible for any fees related to unsolicited resumes/CVs.