Sr Mgr, Content Marketing

Brand: Post Consumer Brands

Categories: Marketing

Locations: Lakeville, Minnesota

Position Type: Regular Full-Time

Remote Eligible: No

Req ID: 25194

Job Description

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news. Brand Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets. At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities Overview Post Consumer Brands is seeking a Sr. Manager, Content Marketing to lead social media, PR & partnerships, and branded website for both the pet and grocery categories. Brought on to maximize the use and organic output of these consumer-facing channels, this individual will manage in-house leaders, agencies and contractors. Proven ability to lead a team and drive results in earned channels. Being comfortable with data, ambiguity and multiple stakeholders will be important. Responsibilities and Accountabilities Leadership Lead a team of internal and external experts in social media, PR, and website Direct and develop talent Strategic Collaboration Influence and educate cross-functional stakeholders on earned investment strategies Work closely with cross-functional teams including brand, sales, marketing communications and insights Combine brand insights with sales priorities to create social media, PR and website recommendations Partner with agencies to define earned KPIs and measurement approach Annual Planning Lead and serve as organic social, PR, and branded website point of contact for annual planning workstreams across all brands Develop organic social, PR and branded website activations across all brands Recommend A&C investments to achieve KPI forecasted results Present planning milestones and gain approval from key leadership stakeholders Channel Strategy Management In partnership with external agencies, own the development of channel strategies across all brands Partner with brand teams to guide organic and agency investments and educate teams on impact to sales and goals Apply knowledge and expertise of earned channels to source opportunistic activations for brands Measurement Set measurement goals for owned channels Create reporting structure for regular internal share outs Translate data into actionable insights, identifying opportunities and risks Educate and communicate impact of earned programs to the broader organization Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact Testing Strategy Lead process for creative optimizations & testing strategies, including A/B testing at the channel level Lead process for audience optimizations & testing strategies Lead process for new channel testing Working Location: Hybrid This role is located at the Lakeville, MN Corporate office Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid Qualifications Education BA required. Marketing, Communications, or Journalism preferred. Experience 5-7 years marketing, content marketing, social media, and/or PR experience 3-4 years leading teams, experience leading people leaders is a plus Digital experience on agency or client side required Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of their team and those around them Transparency: are direct, factual, and straight-forward Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions Public Speaking: ability to influence cross-functional teams and communicate data to stakeholders Critical thinker with strong, proven analytical skills Detail oriented with excellent organization skills Experience in multiple owned channels including website, PR, partnerships and social media The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities Excellent written, communication, and presentation skills

Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)