Regional Marketing Manager Retail Programs

Regional Marketing Manager Retail Programs

Location:

Franklin, MA, US, 02038

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Primary Responsibilities

Work with Sales to develop effective marketing plans that are aligned with corporate and strategic business goals.

Provide additional, in-depth marketing support to company retail locations by analyzing the current sales information and trends, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, and promotional campaigns and evaluating results.

Collaborate with Retail Marketing and the broader Marketing team to develop ways to bring effective marketing tactics to a specific region or retail location.

Analyze progression of campaign goals, sales reports, market feedback, trends, opportunities and market share growth/decline of a category.

Work with Sales to localize and implement national marketing campaigns with an understanding of brand, channel, and messaging.

Support new product launch efforts in assigned region.

Work with marketing analytics team to analyze sales territories to identify opportunities and recommend action steps.

Work with the Customer Experience Center to align on follow up and analysis of leads.

Qualifications

Bachelors degree in Marketing, Sales, Operations or business-related field, along with 5-7 years of related experience is required.

Experience in marketing, product management, sales or operations is preferred.

Excellent communication skills with the ability to influence across all functional areas is necessary.

Strong leadership skills and a history of demonstrated successes is preferred.

This position is a fully on-site position based out of the Franklin, MA location.

Frequent Travel (20-30%) is required.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled