Performance Marketing Specialist

Performance Marketing Specialist

Overall Job Summary

This role will support the Media team with the day-to-day campaign management and performance reporting for paid media campaigns with a primary focus on Google Ads.

Essential Duties and Responsibilities (Min 5%)

Partner with the Media managers to execute performance marketing campaigns, report on results, and recommend future enhancements.

Work directly in Google Ads to deploy paid search, shopping, and Performance Max campaigns under the direction of the Media Manager with a focus on performance marketing channels.

Support onboarding of future performance channels in social media (i.e.TikTok)

Support Media managers in collaborating with IT and Product feed partners to ensure data integration, measurement integrity, and compliance within our product feed for various marketing platforms.

Partner with National and Local Marketing Managers to develop and execute campaigns that support key merchandise initiatives.

Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments and third parties to achieve timely completion and ensure proper execution of performance-based marketing.

Complete media stretch projects and other tasks as assigned.

Required Qualifications

Experience: 2-3 years of paid media experience (Google, paid social, and/or programmatic media) preferred on a marketing team or agency.

Education: Bachelor’s degree. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

Strong organizational and project management skills.

Proficiency in Google Ads and other digital marketing tools preferred.

Excellent communication skills and the ability to collaborate with cross-functional teams.

Analytical mindset with the ability to interpret data and make informed decisions.

Strong Excel knowledge

Working Conditions

Normal office working conditions

Physical Requirements

Sitting

Standing (not walking)

Walking

Kneeling/Stooping/Bending

Reaching overhead

Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

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Click here (https://performancemanager4.successfactors.com/sf/home?company=tractorsup)

CONNECTION

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EMPOWERMENT

We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

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OPPORTUNITY

A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

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